About Project

As the brand designer, LXA were approached by Jones the Grocer to develop the design for their new sharing concept, Jones Social.

The space selected was an unused F&B outlet within the hotel and the brief was to design a space that can be used all day, from breakfast all the way to late night dining. The double height atrium at the entry was perfect to include a mezzanine, while the lower dining area towards the rear offered an opportunity to create a more intimate space.

Jones Social is designed to be a place you can meet, reflect, work, socialize, drink and enjoy small plates fired with love and smoke for breakfast, lunch, dinner and anything in between. The design of Jones Social revolves around shared experiences. The styling is influenced by grand old dining halls but with a modern luxurious twist. “Found items” such as traditional ethnic masks and artifacts are featured throughout the space evoking the feeling of worldly travel.

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Project Info

  • ClientJones Social Restaurant
  • Industry Restaurant
  • AddressMillennium Airport Hotel Dubai, Garhoud
  • CountryUnited Arab Emirates
  • Completed onMay, 2021