Reef and Beef Restaurant

With such a large footprint the design needed to create a classical iconic destination that was warm, cosy and created the desire for customers to stay, socialize and feel part of a community.

The design successfully integrates the operational vision of restaurateur, Mansour Bassam while infusing the design elements and local characteristics one needs, to create a successful lifestyle dinning destination in the competitive landscape of Dubai. The design embraces the 20’s and Dubai’s regional influences, combined creating a historic feeling bringing together a mix of cultures, communities and people into one space. This acceptance of history, especially in restaurants, is often hard to encounter, however this design embraces it and uses it to its advantage to emphasize the culinary connection.

Another key element in the design specifically focused on ensuring that every seat was desirable and that there was a visual experience for all customers. The design provides for visual corridors exposing multiple design elements. All operational and BOH features are out of sight or veiled within the design, leaving customer to focus on the culinary experience and the beauty of the design.

So all of this leads to the finishes, tones and overall design theme, therefore by Combining the inspirations from New York, Germany and the Middle East has been achieved in a subtle execution. When we first enter the space, our imagination races to the New York 20’s, however as we start to absorb the details, we appreciate the regional tones, designs and materials. With stunning Persian inspired tile works through to the arabesque arch ways, we appreciate the fusion of east and west in the design.